ABOUT US

We Do 
What We Are

Years of Experience
+20
Visits & events
+1000
years in Saudi & GCC
+12
Combining world-class standards with the finest Saudi hospitality, Operal curates exceptional experiences for VIPs, guests, visitors, and spectators across a wide range of events and venues for both government and corporate clients.

Our Mission

To deliver flawless and authentic experiences by anticipating our guests’ needs and providing exceptional service. All the time.
01/ Our Realms

sport destination management

We provide comprehensive VIP and fan experiences at football stadiums and other sporting venues, offering end-to-end services that ensure seamless and memorable journeys for every type of attendee.
02/ Our Realms

Cultural destination management

We provide flawless VIP and visitor experiences at museums, cultural centers, and landmark cultural destinations, ensuring every guest journey is welcoming, meaningful, and refined.
03/ Our Realms

Event Services

We deliver professional, culturally fluent VIP engagements and spectator services, crafting memorable experiences that build connections
and drive measurable impact.

4D Client
‍Experience

Devise

The Preparatory Phase
Understanding the client’s goals, needs, and expectations, presenting the event vision, concept, and budget. Alignment through series of meetings and co-creative workshops.

Design

The Planning Phase
Drafting creative concepts, operational plans, preparing training content, and securing key team members. Regular updates and coordination to ensure engagement and project alignment.

Deliver

The Execution Phase
Transitioning from planning to operations: refining plans, delivering training, and conducting rehearsals. The team is on-site, ready to deliver a memorable experience.

Debrief

The Execution Phase
Providing a post-event report that outlines achievements, lessons learned, and recommendations for future projects. Report to be shared with the client within one week.

The Leadership

Behind the Experience

image

Andrea Miliccia

Chief Executive Officer
Andrea served as Director of Protocol & Guest Management for the FIFA World Cup Qatar 2022 and Head of Protocol at Saudi Aramco’s King Abdulaziz Center for World Culture (Ithra) from 2014 to 2022. With over 20 years of experience delivering VIP visits and events across international sporting, corporate, and cultural contexts, he has contributed to four Olympic Games, two FIFA World Cups, one Asian Games, and a G8 Summit. His expertise in VIP service environments and world-class hospitality and protocol services for events, corporate, and government clients positions Operal as a leading choice for VIP management and fan experiences globally and in the Middle East.

Marco Sansoni

Chief Operating Officer
With over 20 years of experience in fan engagement, fan experience, and event operations, Marco has held pivotal roles with Local Organizing Committees, International Sports Federations, and leading hospitality and marketing agencies, delivering some of the world’s most prestigious events, including six Olympic Games, five FIFA World Cups, Formula 1, the Asian Games, and the Ryder Cup. Known for his strategic vision and leadership, he has led large-scale operations, overseeing more than 4,500 staff and volunteers at a single event (FIFA World Cup Brazil 2014). His commitment to creating memorable fan journeys that build loyalty and exceed expectations positions him as a key contributor to Operal’s delivery of world-class, human-centric experiences.
image
image

Abdulaziz Alsulaim

CEO, Cultural Assets Group
Abdulaziz, Co-founder and CEO of Cultural Assets Group, is recognized as one of Saudi Arabia’s leading talents in the cultural sector. His journey began with pioneering community initiatives in collaboration with both public and private sectors. He has played a key role in founding multiple cultural companies, contributing to museum design and construction, as well as the innovation and marketing of cultural experiences. Today, he leads efforts to advance Saudi Arabia’s cultural and creative sector by maximizing opportunities and inspiring communities to value interactive cultural experiences. Guided by Saudi Vision 2030, his vision centers on strengthening the Kingdom’s position as a global cultural hub through sustainable innovation and expanded international collaborations.

Operal is part of

Cultural Assets Group

Learn More
What We Offer

Guest Experience

Guest Relations

  • Protocol & VIP Management
  • Guest Communication
  • Invitation & RSVP Management

Guest Relations

  • Protocol & VIP Management
  • Guest Communication
  • Invitation & RSVP Management

Guest Relations

  • Protocol & VIP Management
  • Guest Communication
  • Invitation & RSVP Management
What We Offer

Fan Experience

Fan Engagement

  • Fan Intelligence Solutions
  • Fan & Community Engagement Strategies
  • Fan Influencers Program

Fan Services

  • Crowd Modeling & Management
  • Spectator Services Implementation
  • Spectator Surveys

Fan Experience

  • Audit & Assessment
  • Experience Enhancement Roadmap
  • KPIs Monitoring and Reporting
What We Offer

Conceptual Design for  VIP Hospitality & Fan Spaces

Integrated  
Concept Design

From VIP lounges to fan zones, we create spaces that blend functionality, comfort, and premium aesthetics.

Event-Ready 
Venues

Concepts tailored to the highest international standards (e.g., Olympic Games, FIFA World Cup, Formula 1).

Experience -Driven 
Layout

Seating, access, and service points designed to optimize flow and guest satisfaction.

VIP & Fan  
Journey Mapping

Visualizing every step of the fan experience, from entry to exit, ensuring consistency and delight.
What We Offer

Venue Experience Design

Collaborative 
Workshop

Co-creat concepts with clients, architects, and operators to ensure venues meet event demands.

Operational 
Insights

Multi-year on-the-ground expertise in protocol, VIP hospitality, crowd management, and spectator services.

Cultural and Brand Alignment

Spaces reflect Saudi hospitality and the identity of the host venue, accompanied by world-class service.

Scalable
Solutions

From temporary pop-up fan zones to permanent VIP lounges and facilities, adapted for events of all sizes.
What We Offer

Stadium Match-Day Operation

VVIP, VIP & Guest Management

  • Meet & Greet and Farewell
  • Concierge Service
  • Premium Hospitality
  • Lounge Management
  • Engagement & Activation
  • Ushering & Escorting
  • Seating Management
  • Flag Protocol

Fan Services & Experience

  • Last Mile
  • Fan Zone Activation
  • Access Management
  • Crowd Management
  • Info Points
  • Lost & Found
  • Ushering & Marshallings
  • Accessibility & Micro-mobility
What We Offer

Destination Management

Arrivals & Departure

  • Meet & Greet
  • Airport Services Coordination
  • Farewell Services

VIP & Guest Services

  • Accommodation
  • Transportation
  • Security

Experience Curation

  • VIP Hospitality
  • Cultural Programs & Leisure Activities
  • VIP & Corporate Gifts